About Us

about us

At A & S Motorcycles we are motorcycle enthusiasts, and we are excited to help you experience the fun and adventure that a quality BMW motorcycle can bring into your life! We are proud to serve the Roseville area, offering the best in new and pre-owned motorcycle. Our friendly and knowledgeable sales, financing, service, and parts departments are ready to offer outstanding service at every point, from assisting while you’re making your choice to ongoing maintenance and customization. At A & S Motorcycles, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations.

A & S Motorcycles opened its doors in 1968 as A & S Motorcycles Parts inc., a motorcycle salvage yard – possibly the first in California. Anthony and Adrian Felice and Sheldon Pine founded the company and their first name initials provided it’s name – “A&S”. Our first location was in Folsom, CA and we expanded to an additional salvage operation on Franklin Blvd. in Sacramento in 1982. By 1988 we’d also been doing business on Auburn Blvd. in Citrus Heights and it was there that we opened the BMW motorcycle dealership along with the newly-revived Triumph brand, serving the greater Sacramento area. As our BMW business outgrew the available space in that store, we dropped Triumph motorcycles. Still more growth finally resulted in the move to our current location in Roseville CA in 1999. In 2009 we added Ducati motorcycles and in 2011, we brought back Triumph motorcycles, making us your one-stop shop for premium motorcycle brands!

Through the years, one thing as never changed – we’re family owned and operated by the Felice/Pine family. We even have employees who’ve been with us from the very start. If there were ever a shop with a wealth of experience and knowledge, A & S Motorcycles is that place! Read a more detailed account of A & S Motorcycles’ story here on “For the Ride”.

Click on the picture for a video tour.

video tour

Contact Us

Call us at (916) 726-7334 or come by today and experience our superior service and selection! We look forward to serving you!

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While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.